Engine Ice Renews Support of JDay Offroad Series as Ultimate Proving Ground for Performance
Engine Ice, a leader in high-performance powersports coolant, is proud to announce the continuation of its support for the JDay Offroad Series. The partnership reinforces Engine Ice’s long-standing commitment to off-road racing as one of the most demanding and authentic test environments for product development and validation.
Off-road racing has always been central to the Engine Ice story. With long race durations, punishing terrain, and extreme operating conditions, the JDay Offroad Series provides the ideal proving ground to demonstrate that Engine Ice performs when it matters most. These are the kinds of races that don’t allow shortcuts—and that’s exactly where Engine Ice products excel.
The JDay Offroad Series is widely respected for its challenging courses and diverse terrain, drawing riders from across the region. With classes for professionals, amateurs, beginners, women, veterans, and youth riders, JDay delivers a truly inclusive racing environment that reflects the heart of off-road racing.
“We’re excited to continue our relationship with Engine Ice,” said Ethan Broch, Series Manager for the JDay Offroad Series. “Their products are trusted throughout the off-road community, and their ongoing support helps us deliver a high-quality racing experience for every rider on the line.”
Scott Lukaitis of Engine Ice added, “Off-road racing is paramount to Engine Ice’s success, and there’s no better place to test our products than long-distance, long-time events like JDay. These races prove, lap after lap, that Engine Ice works in the most extreme conditions riders face.”
More than a sponsorship, the partnership between Engine Ice and the JDay Offroad Series represents a shared commitment to performance, durability, and the continued growth of grassroots off-road racing.
To learn more about the JDay Offroad Series or to experience the action firsthand, visit JDay Offroad Series
