Founded in the roots of Motocross, we develop products to help you get the most out of your ride. Whether you're in the dirt, on the track, or even running the off trail, our products are here to maximize your experience. We win! We outlast our competition! We never lose our cool.
Our racing roots go beyond the track. Yes we win, but thats not all that matters. We deliver high-performance chemistry to help you get the most out of your engine. Keeping your ride cool, keeps you out there longer. Get the job done! Kick some ice!
Bryan Emrich joined Engine Ice in October 2020 as President, responsible for the strategic vision and growth of the Brand. Bryan has 20+ years of Powersports and Motorsports business experience including ownership of major F1, NASCAR, NHRA, and powersports programs. Bryan started his career racing for, and working at, one of the largest powersports dealers in the country. Bryan’s racing career started at the age of eight and he continues to love riding whenever the opportunity presents itself.
Scott joined Engine Ice in January 2017 and in 2020, changed roles to become the Director of Sales and Marketing for the revitalized Brand. He is an active member of the powersports community and has spent his entire career in the industry, working at various dealerships and manufacturers to oversee all aspects of their powersports business. Scott is a former amateur racer that turned to photography and writing early in his racing career. He's been published in major industry magazines and continues to provide photographic services to his local racetrack as well as several websites that he manages and provides the content for.